How To Build An Email List
Email Marketing is a huge part of every successful business online. Deciding to start email marketing for your business is one thing while building a successful email list can prove to be a daunting task for marketers. This is due to the multiple strategies and tactics involved in building a successful email list.
Over the years email marketing has proven to be the best marketing channel with the highest ROI. According to DMA Marketer Email Tracker, every 1$ spent could bring in a return of $40. No other marketing channel brings in an ROI that high.
For every business, the two basic conditions necessary for a successful email list building include traffic to your site and a well-built sign-up page.
In this article, we will show you some basic strategies you need to build a successful email marketing list for your business.
What is an Email List?
So you’ve heard about email marketing but are unsure of what it is or where to begin. It’s not just you. A lot of marketers online are looking to know what Email list building is all about. So, Let’s first clarify what an email list is.
An email list is just a collection of subscribers who have chosen to receive your emails. A list can be created in a variety of ways, including through events, transactions, in-store visits, email signups on your website, and private content. There are numerous ways to create a successful email list.
If you’ve visited a lot of websites online then you may have seen one or two email forms. These forms require your name and email address. Once you’ve signed up, you will receive a newsletter to the email you provided.
The next struggle that most online marketers face is how to build a successful email list for their business. If you are in this category then read below to discover the strategies and tactics you can use in building a successful email list.
7 Effective Strategies To Build A Successful Email List
1. Choose an email marketing platform
Choosing an email marketing platform is the first step in creating an email list. Initially, using services like Gmail and Outlook may be practical for organizing your customer contacts and delivering a straightforward email marketing newsletter.
But you need a trustworthy email marketing solution if you want to successfully manage and organize your expanding email list and send out automated email campaigns. Therefore, to send interesting emails, you need a platform that will allow you to expand and rely on its features and functionalities.
Some well-known email list platform include:
- Constant Contact
By deciding to invest in a strong email marketing platform, you will not only be able to save time while creating your email list from the beginning but also fully utilize email marketing from the outset.
If you need a free platform that gives you effective result, we recommend you try put Sendinblue.
2. Create A Landing Page That Converts
When starting from scratch with your email list, it’s a good idea to use pages other than your website homepage. By creating one or more landing pages that are connected to your LinkedIn ads, Facebook ads, etc. You stand a chance of getting leads to a specific campaign.
Online firms must offer a seamless experience for users to grab their attention and nudge them towards the desired action. Users need a “frictionless” and pertinent transition from the advertisement to the content they view after it.
In general, three essential components are required to construct a high-converting landing page:
- Compelling headline stressing the advantages that consumers receive
- Attention-grabbing copy
- Compelling illustration to support the message
3. Contact Your Personal Contacts Directly
Contacting your contacts is another method for growing your email list.
On your contact list, there are probably at least a few people who might be interested in signing up. Send them an email informing them that you are building an email list and outlining the advantages of signing up for it.
You can also urge them to tell their network of contacts about your email newsletter.
If your product has a user base but you don’t have an email list for advertising content, you can still accomplish the same thing. Ask your users whether they would like to get emails about your newest and best content by getting in touch with them.
4. Provide incentives for signup
After deciding on an email marketing platform, you must set up a method for email collection on your website. But first, you must be able to persuade potential customers to sign up, i.e., make them want to provide you with their email address.
People won’t give you their email addresses for free, of course. So you may expect low conversion rates if you create a straightforward email registration form that reads, “Sign up to our email list to receive our latest content.”
Some incentives to get users emails include
- Free ebook
- A case study or blog post in PDF format
- Reference guide
- Free webinar
- Worksheet or template
- Free email newsletter or course
All of these incentives encourage website visitors to sign up using their email addresses. You can design lead magnets that will function best based on your target demographic and their demands.
Additionally, content upgrades can help you achieve the best results when your marketing strategy changes.
5. Create Effective CTAs on your pages
It makes sense that very few people will look for a means to join your email list. As a result, you must give customers a variety of opportunities to do so through your content or generally through websites.
Some basic CTAs that can be used on your pages include:
- Read more
- Read more here
- Read more articles
- Learn more
- Find out more
- Keep reading
- Subscribe to our newsletter
- Sign up for our newsletter
- Subscribe to our blog
- Click here for the full story
Even if you don’t have a lot of resources to produce such high-quality content, people will still respect it if you give your audience something they can use. Naturally, people won’t feel “compelled” to sign up For your newsletter, rather they will gladly want to sign up.
6. Use Social Media Platforms
The development of your email list can be accelerated with the help of social media. Utilizing this channel is essential if your company uses social media marketing in addition to email marketing.
To increase your total lead generation, you can first add a sign-up button or opt-in form to your social media pages. Due to the huge audience and improved visibility of social media, doing this is unquestionably worthwhile whether or not you own a small business.
Social media can also be used to support advertising. Run ad campaigns that give subscribers to your list access to special incentives and packages.
Social media also gives users the option to run Lead Ads, which enable frictionless form submission within the various platform. Most ads can be viewed on mobile devices and don’t need a landing page to be created.
7. Create A Referral Program For New Registrations
Nothing is more effective than having your consumers spread the word about you and your business to their contacts.
One of the best ways to get people to subscribe to your list, let alone trust your business and make a purchase from you, is through personal recommendations from friends.
Therefore, developing and implementing a referral program for new customers is crucial. You need to provide people with the opportunity to tell others about how satisfied they are with your content.
Discounts, exclusive deals, and redeemable points are all effective incentives to get referrals. Making fans of what you’re doing an active part of the growth of your business is the key to hacking your way into a larger and more active email list.
Tips To Build An Offline Email List
Although your website will be your best option for growing your email list, you don’t have to rely entirely on it. Making the most of offline channels will help you increase the size of your email list. Here are a few quick methods to accomplish this:
In-store Email List Building
Use registration sheets at your checkout counter or in-store to turn offline customers into mailing list subscribers. Get inventive and encourage people to sign up for stock updates or new arrivals if they asked for an item that is out of store. Make sure to get their consent before sending out newsletter.
Promoting Print Materials
If your company prints flyers, menus, cards, or brochures to distribute at events or in-store, let customers who receive the printed materials know they can sign up for your online newsletters on your website.
Hosting Trade events
Trade exhibits give companies excellent chances to network with other wholesalers and conduct direct commerce with customers. The same signup forms, when making a purchase, when holding giveaways, etc., can be used to collect email addresses. You may promote sign-ups on them if you’re passing out business cards here.
Frequently Asked Questions
What are the best techniques to expand your email list?
Website pop-ups and lead newsletter forms, competitions, social media giveaways, and content improvements are the some strategies to grow your email list.
What is the quickest method for creating an email list?
Utilizing a range of different strategies on a variety of platforms is the quickest method to grow your email list. An illustration. Run social media contests while using opt-in forms on your website. Determine through testing which approaches produce the best outcomes for you over time, and then focus more on those approaches.
How much time does it require to create an email list?
How big you want your email list to be will determine this! If your opt-in campaign is effective, you could have a strong email list in a matter of days, but it will take some time to amass a large email list with tens of thousands of members.
It takes time to build an email list from scratch. However, by employing these straightforward strategies, you have a greater chance of creating a successful email list for your business.
Some approaches will be more effective than others. But in the end, what matters is combining them to get the best outcome for your business.